Pill Palls

Helen Keller International (HKI) was one of Givewell's 2025 top charities, and saves lives by providing vitamin A supplements to children for around $2 per child/year. Pill Pals is a narrative-driven, charitable microsite with an entirely new brand, formed to increase awareness and solicit donations for this valuable work. The brand and functioning microsite was created entirely during a 48 hour hackathon.